Wellness Beyond the Spa: A new wave for hospitality
In a previous world, hotel guests would fill their wellness tank with a one hour massage or an afternoon lounging around the spa. Alternatively, those extra keen to shape their holidays around wellness altogether, would book into a specific spa package and dot around from treatment to treatment.
The world has moved on and the word “wellness” means something completely different today.
Whereas “wellness” used to equate relaxation, in today’s world, the word suggests “transformation”. Yesterday’s consumers would fit a spa day into their holiday to recharge. Today’s customers are seeking to leave their stay altogether in a new state of being.
This shift suggests a breaking down of the 4 walls of the spa as we know it and in consequence a spreading of wellness throughout the entire hotel and into every aspect of the customer experience.
This brings with it a challenge for the traditional hotel model, shaped by a segregation of departments. Today’s hospitality establishments who wish to stay up to speed with an increasingly wellness-focused clientele will need to accept wellness beyond the spa and welcome this new wave with open arms. Just like the world of wellness itself, it will be revolutionary, a little bit scary but transformational beyond measure.
Unsure of how to develop new offerings that will respond to this growing demand for wellness within your business? Victoria Sardain is a Wellness Consultant who specializes in finding innovative ways to integrate wellness into your hospitality business. Through her hospitality management studies combined with her passion for wellness, she has created a unique niche as an expert in wellness within hospitality.
Fill out the form below to set up a consultation call and find out how integrating new wellness-focused initiatives within your business can allow you to tap into this soon-to-be 7 trillion dollar industry.
Victoria Sardain is a Wellness Consultant, supporting hospitality businesses to introduce innovative wellness offerings and create a culture of wellness within their brand.
Through consultancy projects, coaching, workshops and talks she supports your business to find the most seamless way to integrate wellness into your business, brand and team.